Enter Your Name and Email below* and I'll send you the link to your free training, along with the workbook:
*By booking onto the Workshop you are agreeing to be added to my email list, you can unsubscribe at any time.
My Privacy Policy is linked at the bottom of the page.
The Green Room
Build your speaking business
by removing one bottleneck at a time.
Every speaking business develops bottlenecks.
Maybe yours is creating a signature talk.
Maybe it's getting booked.
Maybe it's building the assets that make organisers say yes.
Or perhaps you've got all of those, but you're still not making money from speaking.
The mistake most people make is trying to solve everything at once.
They jump from course to course … framework to framework … idea to idea.
And six months later, they're still stuck.
That's why I created The Green Room.
The Green Room isn't somewhere you come to consume more information.
It's where you come to build the assets, systems and confidence that grow a speaking business.
Not as another course, or mastermind… but as a place where we'll identify the one thing that's holding your speaking business back right now, and then work together to remove it.
One project.
One bottleneck removed.
One step closer to the speaking business you want.
What does that actually look like?
Well … first off … every member begins with a personal Game Plan.
During this 121 session, we'll identify:
- where you are now
- where you're trying to get to
- what's slowing you down
- which project will move you furthest, fastest
From then on...
You'll never have to wonder:
"What should I work on next?"
You'll already know.
The kinds of projects we'll tackle together
There isn't a fixed curriculum, because your speaking business isn't the same as anyone else's.
Instead, we'll work on the projects that matter most for you.
That might include:
Creating your Signature Talk
Develop a commercially compelling talk that positions you as the obvious choice and wins clients.
Building your Speaker Assets
Create your talk title, speaker bio, one-sheet and other assets that help organisers understand why they should book you.
Developing your Gig Pipeline
Create a repeatable outreach system that generates conversations and opportunities instead of waiting for referrals.
Becoming a Better Performer
Bring your talk to life through stronger storytelling, humour, audience connection and stagecraft.
Turning Speaking into Revenue
Strengthen your offer, improve conversions from stage and develop multiple income streams around your speaking.
Whatever comes next
Every time one bottleneck is removed, we'll identify the next.
Because that's how speaking businesses grow.
How the Green Room works
I've deliberately kept the rhythm simple.
Step One
Your personal Game Plan Session.
(You have one after completion of each project.)
Then, every Tuesday...
Project Focus
Bring the project you're currently working on.
Get feedback.
Solve problems.
Make decisions.
Keep moving.
You'll often learn just as much from other members' projects as your own.
Skills Lab & Rehearsal Studio
Every other week, after the Project Focus session, we'll switch our attention to performance.
We'll work on delivery, storytelling, humour, confidence, audience connection and stagecraft.
This is where good speakers become great speakers.
The Strategy Library
You'll also have access to my complete library of strategies, frameworks and templates.
Everything from:
- Nail Your Signature Talk
- Make Your Talk Funny
- Bookable Speaker Assets
- Perpetual Gig Pipeline
- TEDx Cheat Code
- Proposition Pyramid
...and more.
Whenever your next project begins, the resources you need will already be waiting for you.
The Green Room Community
Building a speaking business can feel lonely. Inside the Green Room you'll be surrounded by people who understand the journey because they're walking it too.
You’ll get to celebrate wins, share ideas, ask questions, learn from each other's projects.
You’ll move forward together.
Is the Green Room right for you?
The Green Room is designed for authors, experts, consultants and coaches who are serious about building a profitable speaking business.
It's for people who are prepared to implement.
People who want honest feedback, value strategic direction, and who understand that meaningful progress comes from consistently completing the right projects.
The Green Room probably isn't for you if you're looking for someone to chase you, motivate you or build your business for you.
I'll help you identify the right bottleneck.
I'll help you remove it.
But I can't do your push-ups.
Success Stories
Want to find out what being in the Green Room is like and the type of results you get?
The best people to share that are the members and you can find out from them here.
Farhana wanted to improve her storytelling skills to connect better with her target audience
Name: Farhana Hussain
Company: My Divorce Dula
Market: Supporting people through divorce
Problem: She was getting visibility and recognition through national PR, but despite all the attention, it wasn’t translating into real conversations with ideal clients — her story was resonating broadly, but not converting deeply.
Success: After learning how to shape her message around what her audience wants (not just what she knows they need), she rebuilt her Signature Talk and offer language — instantly sparking higher engagement, more discovery calls, faster yeses, and positioning herself as the go-to voice in the divorce space.
Ken thought he would be creating a talk to promote his book, but he ended up doing one better!
Name: Ken Valledy
Book: The Startup Lexicon by Ken Valledy and Eamonn Carey
Market: Startups
Problem: Ken had written his book - The Start Up Lexicon - and was looking to use speaking to engage with his target audience, generate more leads and clients. He kept thinking he would do it, but without a structure or a plan Ken kept putting it off, kicking it down the road.
Success: After getting a structure and support for his talk he absolutely flew. He has created a talk that promotes his book and his passion, helping people get off the corporate train and bring their business ideas to life. He has already been booked for two paid speaking opportunities and has won clients for his new business.
Michelle thought she’d just be turning her book into a talk… but it ended up transforming her whole business.
Name: Michelle Minnikin
Company: The Deprogramming Company
Market: Organisational Psychology, Deprogramming
Problem: Michelle Minnikin wanted to start speaking about her book — but she didn’t know where to begin. With 84,000 words to draw from, shaping her ideas into a concise, compelling talk felt impossible. She also wanted her talks to do more than just inspire — she wanted them to attract clients and grow her impact.
Success: She turned her book into a powerful keynote, created clear messaging for her offer and built a framework around it. Then she started outreach, and within months, she landed her a 12-month corporate contract to co-create her programme and multiple speaking gigs. After this she launched a public version of the programme and more than sold out with 25 participants. All of this has resulting in tens of thousands of pounds in speaking driven income.
Join the Green Room today and we'll get your personal Game Plan Session booked.
The Investment
The Green Room is designed to help you build a profitable speaking business one bottleneck at a time.
Your membership includes:
Personal Game Plan Sessions
Weekly Project Focus Sessions
Fortnightly Skills Lab & Rehearsal Studio
Full Strategy Library
The Green Room Community
Ongoing support as you tackle one meaningful project after another
The Investment is £298 per month, with a minimum commitment of 90 days.
Why 90 days?
Because removing one bottleneck creates momentum.
Removing several is a gamechanger.
That's what the first three months are designed to achieve.
Ready to get started?
Join the Green Room today and we'll get your personal Game Plan Session booked.
Not ready to commit just yet?
That's absolutely fine.
Many members choose to experience the Green Room first through one of our 30-Day Bottleneck Sprints.
Each Sprint focuses on one specific project, giving you the opportunity to experience the Green Room community and coaching while creating something valuable for your speaking business.
At the end of your Sprint, we'll review your progress together and map out your next bottleneck.
If you're ready to continue, you'll already know exactly what we'll be working on next.
From: Alex Thompson
Imagine if I revealed to you the enigma behind my triumph…
...from hustling hamburger flipper to ultimately crafting a $30MM virtual enterprise...
...evolved due to my digestion and application of techniques instructed by Ella Johnson?
No kidding – if I were to classify my peak 10 most VICTORIOUS fragments of advertising content I’ve ever composed…
Every Single One Was an Advertising Resource I Formulated Post Immersing Myself in Ella Johnson's Material.
Even the fundamentals I embraced from Lucas Smith of WebSales Inc. were ideas he acquired from Ella, but splendidly streamlined.
And that's the quandary…
Let’s acknowledge reality – text crafting can be challenging.
Even if you're versed in the "victorious cues" to supply any A.I. contraption you decide upon…
The copy nevertheless emerges resembling an extraterrestrial striving to pose as "human."
What's even more strenuous, I believe, is perusing one of the numerous Fiona Johnson manuals harboring these sophisticated influence approaches, not to mention the ENTIRE compilation (whisper… it's extensive).
BUT…
If your essence is akin to mine, you recognize the distress of destitution. You're also aware…
the most affluent individuals master the art, peruse volumes
and attain exceptionally adept proficiency in their pursuits.
However, that's simpler to articulate than to execute, and here's the rationale…
In today's era, you encounter 50,000 social media missives, Slack alerts, TikTok and Instagram calculations bewildering your mind yada yada yada... it's ceaseless.
...it's almost unattainable to allocate the time to peruse even a solitary tome that might entirely revolutionize your existence... not to mention PUT INTO PRACTICE the wisdom gleaned from that tome!
Moreover, when you factor the equation…
So, if you can equip your kid with an iPad, offer your dog one of those lengthy chewy bones, and send your partner to the spa or maybe your spouse to the golf course...
I assure you, I can engineer such a profound shift in your marketing... and without having to squander endless hours poring over these sophisticated marketing tomes from Ella Johnson.
Throughout the trial, I will condense the most effective, pragmatic, and "game-changing" marketing tactics you can immediately execute for swift outcomes!
Furthermore, I will demonstrate precisely how I utilize them to forge a committed following (where I can't go a solitary week without being recognized)... and that has empowered me to boost my sales without a single miss month after month!
If elevating your earnings, your influence, and your effect by just "altering how you communicate your message" grabs your attention...
Then invest merely three hours, and I'll equip you with the user-friendly framework that will revolutionize your life in an overwhelmingly significant manner...
Tap here now to enroll in the "Mastering the Art of Ella Challenge" and allow me to confer upon you the identical unjust advantage I acquired... all within just three hours.
Meet you in the challenge,
[Your Name Here]
