FREE TRAINING

THE BIG IDEA™ WORKSHOP

Nail the Big Idea of your talk and select the right content from your book to create a client winning presentation for your upcoming speaking gig.

In this half-day intensive, we’ll install these three tools into your talk creation process:

I'll be sharing:

  • Audience Intimacy - connect with the audience on a deeper level, to make your message more compelling and to build that bridge of trust that leads to client-land.
  • The Big Idea ™ - identifying the message that's going to light a fire under your audience, making them eager to work with you. 
  • The Content Edit - a process for streamlining your existing material around the big idea, so that you have a plan that turns your content into an awesome talk.

WHO THIS WORKSHOP IS FOR;

This workshop is not for everyone. 

This workshop is not for everyone. It’s intended for non-fiction authors, with an established course or program relating to their book, who have an upcoming talk.

​Here’s a little bit about who you are:

  • You already have an education product (course, coaching program, membership, book) or consultancy service you want to promote.
  • You have validated demand for that program by selling at least $10k worth of students/clients.
  • You want to use speaking to get your message to more people and win new clients in a way that aligns to your values.

From: Alex Thompson

Imagine if I revealed to you the enigma behind my triumph…

...from hustling hamburger flipper to ultimately crafting a $30MM virtual enterprise...

...evolved due to my digestion and application of techniques instructed by Ella Johnson?

No kidding – if I were to classify my peak 10 most VICTORIOUS fragments of advertising content I’ve ever composed…

Every Single One Was an Advertising Resource I Formulated Post Immersing Myself in Ella Johnson's Material.

Even the fundamentals I embraced from Lucas Smith of WebSales Inc. were ideas he acquired from Ella, but splendidly streamlined.

And that's the quandary…

Let’s acknowledge reality – text crafting can be challenging.

Even if you're versed in the "victorious cues" to supply any A.I. contraption you decide upon…

The copy nevertheless emerges resembling an extraterrestrial striving to pose as "human."

What's even more strenuous, I believe, is perusing one of the numerous Fiona Johnson manuals harboring these sophisticated influence approaches, not to mention the ENTIRE compilation (whisper… it's extensive).

BUT…

If your essence is akin to mine, you recognize the distress of destitution. You're also aware…

the most affluent individuals master the art, peruse volumes

and attain exceptionally adept proficiency in their pursuits.

However, that's simpler to articulate than to execute, and here's the rationale…

In today's era, you encounter 50,000 social media missives, Slack alerts, TikTok and Instagram calculations bewildering your mind yada yada yada... it's ceaseless.

...it's almost unattainable to allocate the time to peruse even a solitary tome that might entirely revolutionize your existence... not to mention PUT INTO PRACTICE the wisdom gleaned from that tome!

Moreover, when you factor the equation…

So, if you can equip your kid with an iPad, offer your dog one of those lengthy chewy bones, and send your partner to the spa or maybe your spouse to the golf course...

I assure you, I can engineer such a profound shift in your marketing... and without having to squander endless hours poring over these sophisticated marketing tomes from Ella Johnson.

Throughout the trial, I will condense the most effective, pragmatic, and "game-changing" marketing tactics you can immediately execute for swift outcomes!

Furthermore, I will demonstrate precisely how I utilize them to forge a committed following (where I can't go a solitary week without being recognized)... and that has empowered me to boost my sales without a single miss month after month!

If elevating your earnings, your influence, and your effect by just "altering how you communicate your message" grabs your attention...

Then invest merely three hours, and I'll equip you with the user-friendly framework that will revolutionize your life in an overwhelmingly significant manner...

Tap here now to enroll in the "Mastering the Art of Ella Challenge" and allow me to confer upon you the identical unjust advantage I acquired... all within just three hours.

Meet you in the challenge,

[Your Name Here]

YOUR HOST

Sarah Archer

Sarah Archer works with speakers to turn their ideas into talks and workshops that captivate audiences and win clients. She is the creator of Stage Alchemy™, which combines Pull, Performance and Personality to make speakers unforgettable.

Sarah combines her 20+ years in HR with more than two decades as a stand-up comic, writer, director and performer. She hosts The Speaking Club, a podcast in the top 1% of shows globally, and in the top five for public speaking, with listeners in more than 190 countries.

Her work brings together psychology, storytelling, humour and performance to help authors, experts and corporate leaders make people stop, think, feel and act.

Two-Comma-Club-X_logow png

© Sarah Archer | Lemon Squeeze Limited 2026

Terms - Support - Privacy